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Clifford Chance

Clifford Chance
Media & entertainment<br />

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The Advertising Brief

Each quarter we will bring you concise summaries of the most interesting cases from the UK's Advertising Standards Authority (ASA) with our key takeaways for all brand owners to be aware of. Covering all sectors from food, to fashion, tech to telecoms, energy to pharmaceuticals, we're closely following the latest trends and changing regulatory landscape in relation to advertising and marketing. Whether you want to know more about how social media adverts should be disclosed or what regulations apply when marketing new products, we've got you covered. 

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Hot Topic - Social Media Influencers

Influencer Marketing: Advertising And Marketing On Social Media In The UK
Media & entertainment

Influencer Marketing: Advertising And Marketing On Social Media In The UK

How brands can suffer reputational damage

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The ASA introduces new measures for non-compliant influencers
Media & entertainment

The ASA introduces new measures for non-compliant influencers

Repeat offenders who do not properly disclose their adverts will now be named and shamed online

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Influencer marketing – key considerations for brand owners
Intellectual Property

Influencer marketing – key considerations for brand owners

The right influencers, the right audience, the right content and managing risk

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Using "Influencers" in marketing
Media & entertainment

Using "Influencers" in marketing

The United Kingdom and German perspective

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Digital Services Act: considerations for influencer marketing
Media & entertainment

Digital Services Act: considerations for influencer marketing

Will algorithmic transparency give brand owners greater comfort? We take a look

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ASA makes clear that #ad tag has to be viewable in social media feeds
Media & entertainment

ASA makes clear that #ad tag has to be viewable in social media feeds

ASA Ruling on Primark Stores Ltd

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Analysis

esports-competition

Play by Play - The Rise of eSports

This article provides an introduction to the world of esports, the key stakeholders involved and some of the challenges facing an industry that was expected to reach a global audience exceeding 440 million viewers in 2020 and is forecast to generate between c. US$1.8 billion and US$3 billion in revenue by 2022. 

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gold-trophy-in-winners-hand

Play by Play – Monetising esports

This article addresses the monetisation of esports and how intellectual property (IP) rights (and the enforcement of such rights) will be of seminal importance for the key stakeholders

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Upcoming Tech Events

10 October 2024: TradFi Meets Blockchain Policy Summit (New York)

We are delighted to be hosting the 2024 TradFi Meets Blockchain Policy Summit on behalf of Capitol Asset Strategies at our office in New York. Join us for thoughtful panel conversations focused on traditional capital markets use of distributed ledger technology to sell and distribute regulated "tokenized" financial products and the real business and regulatory challenges to wider adoption. You will hear from expert business leaders, legal professionals and policy leaders with panelists and attendees spanning traditional finance and crypto-native, all together in one room for insights on this growing market. | See the full agenda and speaker line up or register here.

Time: from 11:00 EDT